Why buy a puppy from Moro Shepherds

Two decades in the breed. We've been breeding White Swiss Shepherds for over 20 years — 56 litters and more than 300 puppies. We're deeply invested in the breed's future: we co-founded the White Swiss Shepherd Club of America, and we're building research software to catalog and improve the breed.

We helped set the breed's health standard. We were the catalyst that got the White Swiss Shepherd into OFA's CHIC program, and we defined the required health clearances for the breed.

Health tested — beyond the requirements. All of our breed stock is fully health tested, with results published on OFA (and soon the WSSCA). We hold ourselves to a higher standard than CHIC or the WSSCA require — we can't ask others to do what we aren't willing to do ourselves.

High standards, no "breeder blind." We routinely wash dogs from our breeding program when they don't meet our standards — a health issue caught late, a structural flaw, or a temperament we don't want to reproduce in the breed. We never breed an animal just because we've invested time and money in it.

Lifetime support. We stand behind every puppy we produce. We'll always take one of our dogs back if circumstances require, and we're here to answer your questions and help with any challenges along the way.

We actually do things with our dogs. They aren't just breed stock — they're a major part of our family, whether that's conformation shows, weekly obedience and protection training with select dogs, or just rolling around on the floor with our pets. Our dogs have been shown internationally, including at the FCI World Dog Show — we've driven halfway across the country and flown across continents to compete.

Every puppy independently evaluated. Before we price a litter, each puppy is independently evaluated for how closely it matches the breed standard for structure and temperament. We take great care to place the right puppy with the right family.

Watch your puppy grow up. Our litters are on camera 24/7. Using UniFi cameras and custom software, we give you a live window into your puppy's world as they mature — so you can start reading their personalities well before formal evaluations.